Branding Project:

You are an advertising company hired to create a brand.  Money is no object for your employer.

a)     Describe the Company in as much detail as possible.

-          Who are you? travis

-          What do you do? Make footballs

-          Who is your target audience? Nfl and any smaller leagues.

You are a large advertising company:

b)     Create a marketing survey for your target audience.  What do you need to know about them in order to tailor a campaign towards them?

c)      After giving your survey, what are the ‘Reptilian Hot Buttons’ you intend to target in your campaign?  What core needs do you intend to address through branding? Authentic

d)     What metaphors will you use to address these needs? Its better then anything before. Better then the old ball. This ball will make you play better then you did before.

e)     Create a Logo and Slogan.  The grip that wont make you slip

f)       Describe your tactics.  How will you utilize mass media to reach your target audience? Commercials, paper ads, billboards

g)     Choose at least four strategies and create models for each.

ie – Write a script for a television commercial, plans for a concept store, create a reward incentive card, outline a plan for inclusion in a film or television show, create and hand out ear plugs at a

How will you make your brand stand out?  How will you hit the ‘Reptilian Hot Buttons’ you are targeting: The football will have cleats with wings on it on both sides of the ball making it authentic and unique

How will you ensure that you are (quotation from board)

Productive. By showing smaller companies our ball and getting lower leagues then the pros to use it first ex ncaa etc.

How will you apply coercive techniques – remember that, “If the audience knows it is advertising, it is not working.” Getting the ball to be used  in the NFL or any major leagues thus advertising it with out the viewers knowing

f) All of this will be compiled in a folder and handed in as a proposal to the owners of the company.

Due Date:  January 7, 2010.

Commercial- Michael Vick and desean Jackson  along with two nfl corners on a grass field in the rain

Vick- This is Michael vick from the eagles along with receiver Deasean  Jackson and two corner backs from the eagles.

Jackson runs double coverage vick throws the ball Jackson makes an amazing one handed catch runs into the end zone stops and says The grip that wont make you slip baby all the way. Flashes to logo end of commercial

We will be getting a movie producer to show the football in his new movie the man. The movie will be staring Ross James who will be playing the roll of a highschool football player who leads his team in his grade 12 year to a provincial victory. The unique thing about this movie is that it will be shot in Canada and will be based on Canadian football which is not advertised as much as American football. Any football used in the movie will be Travis’s ball for the practices, games, and when there just throwing the football around.

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Also Vikings are rebuilding an NFL stadium after the last one collapsed due to a lot of snow on the roof. In the lobby of this pro football stadium we are getting the engineer to but a large metal statue of our football. The whole Vikings football team will be there for the grand opening of there new stadium. Each player will have there picture taken by the statue by reporters thus distributing pictures of the statue into various news papers advertising it with out anyone realizing it. We will emphasize that lots of pictures be taken of the Vikings star running back Adriane Peterson since he is more likely to make it into the paper. On the back of each seat in the stadium there will be Travis’s football logo as well as above the entrances from the food concessions to the seats. Also for any games played in the stadium Travis’s footballs has the league right to only allow any of the teams to use the Travis ‘s football s.