A.Technology can make us more productive but it can also make us less productive. For examples computers and new technology machines make jobs alot easier for example the internet makes it much easier to find information. An example of technology being less productive is when we are in school and always using are cell phones for texting instead of doing are work.

B.Yes multi-tasking is really task switching. It is task switching very quickly and because we are switching tasks very quickly we pay very little attention to one task instead of if we were just doing one thing and giving it our full attention. The consquences of this can be car crashes etc. Very little productivity for a single task.

C.I think that it is not true and that young people do know things in depth. Although knowledge for kids is quite easy to access they still know things in depth in may be different from what the last generation knew in depth though. What kids know in depth today is technology kids know everything about technology alot more then the older generation. Kids know technology in depth where as the older generation know other things in depth etc.

Branding Project:

You are an advertising company hired to create a brand.  Money is no object for your employer.

a)     Describe the Company in as much detail as possible.

-          Who are you? travis

-          What do you do? Make footballs

-          Who is your target audience? Nfl and any smaller leagues.

You are a large advertising company:

b)     Create a marketing survey for your target audience.  What do you need to know about them in order to tailor a campaign towards them?

c)      After giving your survey, what are the ‘Reptilian Hot Buttons’ you intend to target in your campaign?  What core needs do you intend to address through branding? Authentic

d)     What metaphors will you use to address these needs? Its better then anything before. Better then the old ball. This ball will make you play better then you did before.

e)     Create a Logo and Slogan.  The grip that wont make you slip

f)       Describe your tactics.  How will you utilize mass media to reach your target audience? Commercials, paper ads, billboards

g)     Choose at least four strategies and create models for each.

ie – Write a script for a television commercial, plans for a concept store, create a reward incentive card, outline a plan for inclusion in a film or television show, create and hand out ear plugs at a

How will you make your brand stand out?  How will you hit the ‘Reptilian Hot Buttons’ you are targeting: The football will have cleats with wings on it on both sides of the ball making it authentic and unique

How will you ensure that you are (quotation from board)

Productive. By showing smaller companies our ball and getting lower leagues then the pros to use it first ex ncaa etc.

How will you apply coercive techniques – remember that, “If the audience knows it is advertising, it is not working.” Getting the ball to be used  in the NFL or any major leagues thus advertising it with out the viewers knowing

f) All of this will be compiled in a folder and handed in as a proposal to the owners of the company.

Due Date:  January 7, 2010.

Commercial- Michael Vick and desean Jackson  along with two nfl corners on a grass field in the rain

Vick- This is Michael vick from the eagles along with receiver Deasean  Jackson and two corner backs from the eagles.

Jackson runs double coverage vick throws the ball Jackson makes an amazing one handed catch runs into the end zone stops and says The grip that wont make you slip baby all the way. Flashes to logo end of commercial

We will be getting a movie producer to show the football in his new movie the man. The movie will be staring Ross James who will be playing the roll of a highschool football player who leads his team in his grade 12 year to a provincial victory. The unique thing about this movie is that it will be shot in Canada and will be based on Canadian football which is not advertised as much as American football. Any football used in the movie will be Travis’s ball for the practices, games, and when there just throwing the football around.

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Also Vikings are rebuilding an NFL stadium after the last one collapsed due to a lot of snow on the roof. In the lobby of this pro football stadium we are getting the engineer to but a large metal statue of our football. The whole Vikings football team will be there for the grand opening of there new stadium. Each player will have there picture taken by the statue by reporters thus distributing pictures of the statue into various news papers advertising it with out anyone realizing it. We will emphasize that lots of pictures be taken of the Vikings star running back Adriane Peterson since he is more likely to make it into the paper. On the back of each seat in the stadium there will be Travis’s football logo as well as above the entrances from the food concessions to the seats. Also for any games played in the stadium Travis’s footballs has the league right to only allow any of the teams to use the Travis ‘s football s.

technology in the future

Professor Jinkins of the university of California he has shared his thoughts of how technology will develope over the next couple hundred years. He stressed the point that in the last 100 years technology has made more progress then it had in thousands of previous years. Jinkins says "The way technology is being produced and if it continues to be produced this way in a couple hundred years there is countless possiblities. For example Jinkin says that hover crafts will most likely be present then because scientists know that it is possible to have a magnetic field between the metal and the earths coar. They just dont know how to make the magnetic field stronger. Also another advancement of of the human race in the future would be landing on mars. This would be a great advancment of exploration of our galaxy and research of minerals in the planet mars and these minerals uses.

Use of Time

Lonely life of an NFL kicker

In the sea of muscle and testosterone that is a NFL locker room sits and incongruous-looking white man of average height and build, who in most cases could leave the stadium without being noticed by fans. A field goal kicker is the loneliest man in the American football league. When he does his job and kicks the ball between the posts from 40 yards to win a game newspapers report his name and only little more. The field goal kicker sits on the sideline for most of the game before being put in often to win or lose the game. People for the most part only talk about him if he misses.  Unlike other players in the NFL who thrive on adrenalin and confidence a field goal kicker must never let himself get carried away. Hartley the New Orleans Saints field goal kicker (super bowl winner last year) was the toast of New Orleans but the sparkle did not last long after three games this year Hartley was replaced after missing a crucial kick against Atlanta. Hartley won back his place at the Saints but has learnt to be philosophical about the fate of the kicker. Kickers can never be to confident.

U.S. judge ordered destruction of Monsanto GMO sugar beet seed plants

A federal judge in the U.S. ordered the removal of plants being grown to produce genetically modified sugar beet seeds because of the potential harm to the environment. Almost all of the sugar beet crop has been genetically modified to resist the weed killer round up. Their crop provides roughly half of the United States sugar supply. White was the name of the judge that band the product. White ruled in a lawsuit filed by environmental groups challenging a decision in September by the U.S. Department of Agriculture and plant health inspection services to issue permits to seed companies to plant sugar beet stecklings. The young plants produce seeds that then are planted to grow sugar beets.The beets have been planted in the U.S. for four years. White says the governments conduct is really outrageous. The court said the in August the beets could not be grown any more and the government turned around and gave them the oppurtunity to sell them. The growth of the seeds will be halted until a law suit is resolved or  farmers are allowed to plant Roundup Ready sugar beets under a closely monitored permit process to prevent contamination of other crops.

wikileaks

Wikileaks is the publishing of 251,287 leaked United States documents which is the largest set of confidential documents to ever be released to the public. These documents will give the an insight on the U.S. governments foregin activities. The cables which date from 1966 up until the end of February 2010. These contain confidential communications between 274 embassies in countries throughout the world and the State  15,652 of the cables are classified Secret. The embassy cables will be released in stages over the next few months. The subject matter of these cables is of such importance, and the geographical spread so broad, that to do otherwise would not make this material justice. The size of these released confidential files is 7 times the Iraq war logs the previous largest release of confidential documents to the world. I think it is an illegal publication of sensitive informatin